Selling Your Less Than Perfect Horse


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Sometimes it has to be done: You have a horse with some quirks or issues that you need to sell. How to do find a buyer for your horse that’s less than perfect? You can make your horse stand out from the many horses for sale even if he has a few qualities that might make him less appealing. Here’s how.

Be Honest

First, take an honest look at your horse’s strengths and weaknesses. You’ll need to represent both sides of your horse in a sale ad. A person considering buying a horse will not be pleased if they come out to see your horse but find that you have left significant information out of his sale ad. So before you sit down to write an advertisement for your horse, make a list of all of the information that you should include – good and bad.

Frame the Downsides with Positives

Let’s say that your horse bucks after a jump. He’s unseated less experienced riders, but a rider with a strong seat can see him through the course. Including a simple phrase of “Horse bucks after jumps – should not be used to jump” may scare off buyers looking for a horse that can do some jumping. Instead, providing some explanation and scenarios which may benefit your horse can help potential buyers determine if their situation might be right for the horse.

Get to the Root of the Cause

Take the example above about the horse bucking after jumps. Before you put your horse up for sale, you should find out what the cause of his issues are. In the above instance, the bucking could be training related, or it could be that the horse is in pain. He might need a chiropractic adjustment, he could have an old injury, or his saddle might fit incorrectly. A little investigative work with the veterinarian might present a solution to the issue, and with a few treatments or a new saddle, you could be able to market the horse without issue.

If your horse has any sort of physical issue, have your veterinarian confirm the diagnosis before you put your horse up for sale. Having x-rays and a written diagnosis (including the condition’s severity and limitations) on hand will help you present potential buyers with more accurate and detailed information on what type of a future the horse might have.

Adjust Your Price Accordingly

Any horse with any sort of issues will bring a lower price than a horse without those problems. Remember that if you are selling a horse who needs additional training or medical treatments, he will require an additional investment on the buyer’s part. Adjusting your asking price for the horse may mean that you are more likely to sell him.

When selling a less than perfect horse, be honest with the buyer and put as must information as possible in his for-sale ad. Doing so will help him to stand out from the other horses for sale and will show that you are a responsible owner invested in his wellbeing.

TOPHORSE–browse horses for sale or place an ad to sell horses

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